{"id":40288,"date":"2021-04-15T08:28:37","date_gmt":"2021-04-15T07:28:37","guid":{"rendered":"https:\/\/www.soitron.com\/?p=40288"},"modified":"2022-03-21T17:19:55","modified_gmt":"2022-03-21T16:19:55","slug":"soitron-ziskal-ocenenie-superbrands-aj-v-roku-2021","status":"publish","type":"post","link":"https:\/\/new.soitron.com\/sk\/soitron-ziskal-ocenenie-superbrands-aj-v-roku-2021\/","title":{"rendered":"Soitron z\u00edskal ocenenie Superbrands aj v roku 2021!"},"content":{"rendered":"\n<p>Ve\u013emi n\u00e1s te\u0161\u00ed, \u017ee sme op\u00e4\u0165 z\u00edskali prest\u00ed\u017ene ocenenie Business Superbrands Slovakia. T\u00fato pe\u010da\u0165 sme celkovo z\u00edskali u\u017e 3kr\u00e1t &#8211;&nbsp; v&nbsp;roku 2018, 2020 a&nbsp;z\u00e1rove\u0148 tento rok. Sme radi, \u017ee sme si op\u00e4\u0165 mohli obh\u00e1ji\u0165 svoje miesto medzi najlep\u0161\u00edmi obchodn\u00fdmi zna\u010dkami na Slovensku.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.soitron.com\/wp-content\/uploads\/2021\/04\/20210325_103404-2-1024x576.jpg\" alt=\"\" class=\"wp-image-40290\" srcset=\"https:\/\/new.soitron.com\/wp-content\/uploads\/2021\/04\/20210325_103404-2-1024x576.jpg 1024w, https:\/\/new.soitron.com\/wp-content\/uploads\/2021\/04\/20210325_103404-2-300x169.jpg 300w, https:\/\/new.soitron.com\/wp-content\/uploads\/2021\/04\/20210325_103404-2-768x432.jpg 768w, https:\/\/new.soitron.com\/wp-content\/uploads\/2021\/04\/20210325_103404-2-1536x864.jpg 1536w, https:\/\/new.soitron.com\/wp-content\/uploads\/2021\/04\/20210325_103404-2-360x203.jpg 360w, https:\/\/new.soitron.com\/wp-content\/uploads\/2021\/04\/20210325_103404-2.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Proces v\u00fdberu nie je v\u00f4bec jednoduch\u00fd, prebieha vo viacer\u00fdch f\u00e1zach. V&nbsp;prvej etape hodnotenia si firma Superbrands kategorizuje v\u0161etky existuj\u00face zna\u010dky pod\u013ea dosiahnut\u00fdch v\u00fdsledkov. Vytvor\u00ed ak\u00e9si poradie zna\u010diek. Druh\u00e1 f\u00e1za je zauj\u00edmav\u00e1 t\u00fdm, \u017ee sa do v\u00fdberu zap\u00e1ja aj verejn\u00e1 mienka. Zna\u010dky sa filtruj\u00fa pod\u013ea jej prieskumu. V&nbsp;poslednom kroku prich\u00e1dza na rad komisia. Komisia Brand Council je zlo\u017een\u00e1 z&nbsp;odborn\u00edkov z oblasti biznisu, komunik\u00e1cie, marketingu \u010di m\u00e9di\u00ed. Odborn\u00edci Brand councilu posudzuj\u00fa nominovan\u00e9 zna\u010dky udelen\u00edm bodov. Zna\u010dky, ktor\u00e9 v jednotliv\u00fdch kateg\u00f3ri\u00e1ch obdr\u017eia najvy\u0161\u0161\u00ed po\u010det bodov, z\u00edskaj\u00fa v danom roku ocenenie Superbrands. Zna\u010dky s\u00fa vyhodnocovan\u00e9 v kateg\u00f3rii spotrebite\u013esk\u00fdch aj podnikate\u013esk\u00fdch (B2B) zna\u010diek.<\/p>\n\n\n\n<p>Sta\u0165 sa&nbsp; Superbrandom si vy\u017eaduje vysok\u00fa kvalitu a&nbsp;vynikaj\u00face renom\u00e9. D\u00f4le\u017eit\u00e9 je tie\u017e spomen\u00fa\u0165, \u017ee spolo\u010dnosti sa do v\u00fdberu nenominuj\u00fa, ani sa do\u0148ho nem\u00f4\u017eu prihl\u00e1si\u0165. V\u0161etko funguje na z\u00e1klade vy\u0161\u0161ie spomenut\u00e9ho v\u00fdberov\u00e9ho procesu.<\/p>\n\n\n\n<p>Sme hrd\u00ed, \u017ee sme op\u00e4tovne z\u00edskali pe\u010da\u0165 Superbrands aj v&nbsp;roku 2021. To potvrdzuje, \u017ee aj na\u010falej patr\u00edme do skupiny elitn\u00fdch zna\u010diek, ktor\u00e9 dbaj\u00fa o kvalitu, rozvoj a&nbsp;inovat\u00edvnos\u0165.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ve\u013emi n\u00e1s te\u0161\u00ed, \u017ee sme op\u00e4\u0165 z\u00edskali prest\u00ed\u017ene ocenenie Business Superbrands Slovakia. T\u00fato pe\u010da\u0165 sme celkovo z\u00edskali u\u017e 3kr\u00e1t &#8211;&nbsp; v&nbsp;roku 2018, 2020 a&nbsp;z\u00e1rove\u0148 tento rok. Sme radi, \u017ee sme si op\u00e4\u0165 mohli obh\u00e1ji\u0165 svoje miesto medzi najlep\u0161\u00edmi obchodn\u00fdmi zna\u010dkami na Slovensku. Proces v\u00fdberu nie je v\u00f4bec jednoduch\u00fd, prebieha vo viacer\u00fdch f\u00e1zach. V&nbsp;prvej etape hodnotenia [&hellip;]<\/p>\n","protected":false},"author":322,"featured_media":40292,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33],"tags":[306],"news_categories":[385],"class_list":["post-40288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clanky","tag-ocenenie","news_categories-udalosti"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Soitron z\u00edskal ocenenie Superbrands aj v roku 2021! - Soitron<\/title>\n<meta name=\"description\" content=\"Soitron op\u00e4tovne z\u00edskal pe\u010da\u0165 Superbrands. To potvrdzuje, \u017ee aj na\u010falej patr\u00ed do skupiny elitn\u00fdch zna\u010diek, ktor\u00e9 dbaj\u00fa o kvalitu a rozvoj.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Soitron z\u00edskal ocenenie Superbrands aj v roku 2021! - Soitron\" \/>\n<meta property=\"og:description\" content=\"Soitron op\u00e4tovne z\u00edskal pe\u010da\u0165 Superbrands. 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