{"id":39121,"date":"2021-01-28T14:22:15","date_gmt":"2021-01-28T13:22:15","guid":{"rendered":"https:\/\/www.soitron.com\/?p=39121"},"modified":"2022-03-21T11:14:27","modified_gmt":"2022-03-21T10:14:27","slug":"spolocnost-nay-by-bez-softverovych-robotov-narasty-online-predaja-nezvladla","status":"publish","type":"post","link":"https:\/\/new.soitron.com\/sk\/spolocnost-nay-by-bez-softverovych-robotov-narasty-online-predaja-nezvladla\/","title":{"rendered":"Spolo\u010dnos\u0165 NAY by bez softv\u00e9rov\u00fdch robotov n\u00e1rast online predaja nezvl\u00e1dla"},"content":{"rendered":"\n

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Ke\u010f udrela pand\u00e9mia a nastal presun predaja do internetu, trochu n\u00e1s zamrzelo, \u017ee sme pri zav\u00e1dzan\u00ed inov\u00e1ci\u00ed neboli e\u0161te akt\u00edvnej\u0161\u00ed, r\u00fdchlej\u0161\u00ed a odv\u00e1\u017enej\u0161\u00ed, hovor\u00ed \u0161\u00e9f pre omnichannel Martin Der\u0148ar.<\/strong><\/p>\n<\/div><\/div>\n\n\n\n


Biznis retailovej siete NAY st\u00e1l odjak\u017eiva na tr\u017eb\u00e1ch ve\u013ekoplo\u0161n\u00fdch predajn\u00ed. E\u0161te v roku 2010 sa predaj cez internet podie\u013eal na celkov\u00fdch v\u00fdnosoch iba jedn\u00fdm percentom. Prirodzene, v ostatnej dek\u00e1de online kan\u00e1l neust\u00e1le r\u00e1stol, \u010domu spolo\u010dnos\u0165 priebe\u017ene prisp\u00f4sobovala procesy aj kapacity. Obdobn\u00fd, zhruba line\u00e1rny rast, by pravdepodobne pokra\u010doval aj na\u010falej. No potom pri\u0161la pand\u00e9mia Covid-19, a s \u0148ou aj skokov\u00e9 zmeny, s ktor\u00fdmi nikto ner\u00e1tal. Riadite\u013e NAY pre omnichannel Martin Der\u0148ar vysvet\u013euje, ako sa biznis najv\u00e4\u010d\u0161ej slovenskej siete s elektronikou po pand\u00e9mii zmenil a ako jej nov\u00fa situ\u00e1ciu pomohla zvl\u00e1dnu\u0165 robotick\u00e1 procesn\u00e1 automatiz\u00e1cia (RPA).<\/p>\n\n\n\n

\u010co sa dialo v sieti NAY v marci 2020, ke\u010f pri\u0161iel n\u00e1hly lockdown a v\u0161etky predajne ste museli zo d\u0148a na de\u0148 zatvori\u0165?<\/em><\/strong><\/p>\n\n\n\n

Bol to samozrejme pre v\u0161etk\u00fdch \u0161ok. Z poh\u013eadu retailu sa uk\u00e1zalo, \u017ee ktor\u00ed tradi\u010dn\u00ed kamenn\u00ed maloobchodn\u00edci sa v uplynul\u00fdch rokoch pripravovali, napr\u00edklad zav\u00e1dzan\u00edm omnichannel konceptu a zvy\u0161ovan\u00edm online predaja, t\u00fdch sa situ\u00e1cia dotkla menej. N\u00e1m v marci behom dvoch dn\u00ed nar\u00e1stol internetov\u00fd predaj skokovo, medziro\u010dne a\u017e 5-n\u00e1sobne. Pre lep\u0161iu predstavu, je to o 50 % viac, ako zvykneme dosahova\u0165 v najvy\u0161\u0161\u00edch sez\u00f3nach. Intenzita niektor\u00fdch procesov v\u0161ak nar\u00e1stla aj 10 a\u017e 20-n\u00e1sobne.<\/p>\n\n\n\n

Ktor\u00fdch konkr\u00e9tne?<\/em><\/strong><\/p>\n\n\n\n

Napr\u00edklad objem vratiek pe\u0148az\u00ed pri ru\u0161en\u00ed objedn\u00e1vok, ktor\u00e9 z\u00e1kazn\u00edci zaplatili vopred elektronicky, sa zv\u00fd\u0161il a\u017e 20-n\u00e1sobne. V priebehu dn\u00ed sme museli urobi\u0165 viacer\u00e9 administrat\u00edvne zmeny, posilni\u0165 \u010di presun\u00fa\u0165 kapacity a pre\u0161koli\u0165 \u013eud\u00ed. Ale r\u00fdchlo sme pri\u0161li na to, \u017ee to dlhodobo nesta\u010d\u00ed, aj preto, \u017ee obdobn\u00e9 situ\u00e1cie sa v bud\u00facnosti m\u00f4\u017eu opakova\u0165.<\/p>\n\n\n\n

To sa napokon aj potvrdilo. Ako ste sa dopracovali k my\u0161lienke zautomatizova\u0165 niektor\u00e9 procesy pomocou softv\u00e9rov\u00fdch robotov?<\/em><\/strong><\/p>\n\n\n\n

Nebola to pre n\u00e1s \u00faplne nov\u00e1 t\u00e9ma. Nad robotiz\u00e1ciou administrat\u00edvnych \u010dinnost\u00ed sme prem\u00fd\u0161\u013eali u\u017e zop\u00e1r rokov. Venovali sme sa v\u0161ak in\u00fdm projektom, ktor\u00e9 sme pova\u017eovali za naliehavej\u0161ie. Sk\u00f4r \u010di nesk\u00f4r by sme sa teda touto cestou vydali, ale udalosti z marca rozhodovanie ur\u00fdchlili. Cel\u00fd e-commerce sektor sa v digitaliz\u00e1cii a automatiz\u00e1cii posunul za 3 mesiace tak, ako by inak napredoval 3 roky.<\/p>\n\n\n\n

Ako ste si vyberali dod\u00e1vate\u013ea softwarov\u00fdch robotov?<\/em><\/strong><\/p>\n\n\n\n

U\u017e dlh\u0161iu dobu som v oblasti RPA vn\u00edmal firmu UiPath, ktor\u00e1 platformu pre robotick\u00fa automatiz\u00e1ciu procesov vyv\u00edja. Preto sme ich kontaktovali, ale ke\u010f\u017ee implement\u00e1cie nerobia, odporu\u010dili n\u00e1m svojho partnera pre slovensk\u00fd a \u010desk\u00fd trh, firmu Soitron.<\/p>\n\n\n\n

Ako ste vyberali prv\u00e9 procesy pre automatiz\u00e1ciu?<\/em><\/strong><\/p>\n\n\n\n

Na za\u010diatku sme si vytipovali a\u017e 20 procesov, z ktor\u00fdch sme vybrali nieko\u013eko pre pilotn\u00fd projekt. Hlavn\u00fdmi krit\u00e9riami bolo, aby sme vedeli automatiz\u00e1ciu r\u00fdchlo zavies\u0165 a dosiahli r\u00fdchle pr\u00ednosy v podobe odstr\u00e1nenia \u00fazkeho miesta, zv\u00fd\u0161enie efektivity \u010di \u00faspory pe\u0148az\u00ed. Asistoval n\u00e1m pritom aj Soitron, ktor\u00fd m\u00e1 sk\u00fasenosti z automatiz\u00e1cie u in\u00fdch maloobchodn\u00fdch siet\u00ed.<\/p>\n\n\n\n

Ktor\u00fd proces ste automatizovali ako prv\u00fd?<\/em><\/strong><\/p>\n\n\n\n

Prv\u00e9 bolo spracovanie vratiek pri objedn\u00e1vkach zaplaten\u00fdch vopred, ktor\u00e9 z\u00e1kazn\u00edci zru\u0161ia. Nielen preto, \u017ee popri tom, ako \u013eudia viac nakupuj\u00fa cez internet a platia bezhotovostne, mus\u00edme robi\u0165 vratky ove\u013ea \u010dastej\u0161ie. Pri automatiz\u00e1cii tohto procesu sme si mohli overi\u0165 \u010di RPA zvl\u00e1dne prepojenie viacer\u00fdch na\u0161ich intern\u00fdch syst\u00e9mov a spolupr\u00e1cu s rozli\u010dn\u00fdmi bankami. Ako druh\u00e9 sme automatizovali overovanie dostupnosti tovaru na objedn\u00e1vku, ktor\u00fd n\u00e1m vysko\u010dil asi na 6-n\u00e1sobok p\u00f4vodn\u00e9ho objemu. Zaveden\u00edm softv\u00e9rov\u00e9ho robota sme odbremenili n\u00e1kupcov od najrutinnej\u0161\u00edch \u010dinnost\u00ed a umo\u017enili im venova\u0165 sa viac pr\u00e1ci s vy\u0161\u0161ou pridanou hodnotou, ako s\u00fa jednania s dod\u00e1vate\u013emi \u010di vyh\u013ead\u00e1vanie n\u00e1hradn\u00fdch dod\u00e1vate\u013eov.<\/p>\n\n\n\n

Ako dlho trvala automatiz\u00e1cia prv\u00fdch procesov?<\/em><\/strong><\/p>\n\n\n\n

Na Soitron sme doslova vybalili, \u017ee m\u00e1me m\u00e1lo \u010dasu a potrebujeme r\u00fdchlo dosiahnu\u0165 merate\u013en\u00e9 v\u00fdsledky. Na\u0161\u0165astie, ide o rovnako agiln\u00fa firmu, akou sme my, tak\u017ee od prv\u00e9ho kontaktu, cez workshop a pop\u00edsanie procesu, a\u017e po re\u00e1lny v\u00fdsledok, ubehlo iba 6 t\u00fd\u017ed\u0148ov. Ke\u010f sme sa o\u0165ukali, v spolupr\u00e1ci sme pokra\u010dovali a automatizovali aj \u010fal\u0161ie procesy, napr\u00edklad spracovanie fakt\u00far, alebo proces na HR oddelen\u00ed.<\/p>\n\n\n\n

\u010co bolo pre zavedenie RPA potrebn\u00e9 z va\u0161ej strany?<\/em><\/strong><\/p>\n\n\n\n

Zo strany z\u00e1kazn\u00edka je asi najd\u00f4le\u017eitej\u0161ia dobr\u00e1 znalos\u0165 procesu a schopnos\u0165 dobre ho pop\u00edsa\u0165, vr\u00e1tane nadv\u00e4znost\u00ed na firemn\u00e9 informa\u010dn\u00e9 syst\u00e9my. Toto sme na\u0161\u0165astie vedeli, preto sme prv\u00e9 procesy vedeli pripravi\u0165 pre robotiz\u00e1ciu ve\u013emi r\u00fdchlo a Soitron ich v priebehu nieko\u013ek\u00fdch t\u00fd\u017ed\u0148ov zautomatizoval.<\/p>\n\n\n\n

\u010co bolo z v\u00e1\u0161ho poh\u013eadu najproblematickej\u0161ie?<\/em><\/strong><\/p>\n\n\n\n

Tro\u0161ku \u0165a\u017e\u0161ie sa rodil popis menej \u0161trukt\u00farovan\u00fdch a pop\u00edsan\u00fdch procesov, napr\u00edklad v HR oblasti, ale zvl\u00e1dli sme pop\u00edsa\u0165 aj tie.<\/p>\n\n\n\n

Ako ste s doteraj\u0161\u00edmi v\u00fdsledkami zavedenia RPA spokojn\u00fd?<\/em><\/strong><\/p>\n\n\n\n

Stru\u010dne povedan\u00e9, o\u010dak\u00e1vania boli splnen\u00e9 a v niektor\u00fdch pr\u00edpadoch aj prekro\u010den\u00e9. Podarilo sa n\u00e1m nielen zv\u00fd\u0161i\u0165 efektivitu, ale aj spokojnos\u0165 zamestnancov, ktor\u00fdch odbreme\u0148ujeme od monot\u00f3nnych \u00faloh a d\u00e1vame im priestor na kreat\u00edvnej\u0161iu \u010dinnos\u0165. To bolo pre m\u0148a asi najhodnotnej\u0161ie zistenie, lebo najm\u00e4 spokojnos\u0165 mlad\u0161\u00edch gener\u00e1ci\u00ed zamestnancov z\u00e1vis\u00ed od toho, aby pr\u00e1ca nebola rutinn\u00e1. Okrem toho sme zn\u00ed\u017eili chybovos\u0165 a eliminovali rizik\u00e1, ktor\u00e9 vypl\u00fdvaj\u00fa z administrat\u00edvnych ch\u00fdb, lebo ak dobre nastav\u00edte proces, po automatiz\u00e1cii softv\u00e9rov\u00fdm robotom je chybovos\u0165 nulov\u00e1.<\/p>\n\n\n\n

Viete s RPA ovplyvni\u0165 aj z\u00e1kazn\u00edcku sk\u00fasenos\u0165?<\/em><\/strong><\/p>\n\n\n\n

Ur\u010dite, robotiz\u00e1cia prispieva aj k budovaniu vz\u0165ahov so z\u00e1kazn\u00edkmi. Lebo ak im vieme r\u00fdchlej\u0161ie vr\u00e1ti\u0165 platbu alebo pom\u00f4c\u0165 vybavi\u0165 reklam\u00e1ciu, prehlbujeme s nimi vz\u0165ahy a podporujeme lojalitu.<\/p>\n\n\n\n

Ak\u00e1 je u v\u00e1s n\u00e1vratnos\u0165 invest\u00edci\u00ed do RPA?<\/em><\/strong><\/p>\n\n\n\n

N\u00e1vratnos\u0165 e\u0161te len budeme vyhodnocova\u0165, ale pl\u00e1n je dosiahnu\u0165 ju najnesk\u00f4r do troch rokov, pri niektor\u00fdch procesoch aj r\u00fdchlej\u0161ie. Predpoklad\u00e1m, \u017ee na\u0161a predstava sa napln\u00ed. Napr\u00edklad robotiz\u00e1cia procesu overovania dostupnosti tovaru n\u00e1m u\u0161etr\u00ed mesa\u010dne ekvivalent pracovn\u00e9ho \u010dasu \u00f4smych zamestnancov s pln\u00fdm \u00fav\u00e4zkom, tak\u017ee v tomto pr\u00edpade o\u010dak\u00e1vam n\u00e1vratnos\u0165 do roka.<\/p>\n\n\n\n

Ak\u00e9 m\u00e1te s robotiz\u00e1ciou pl\u00e1ny do bud\u00facnosti?<\/em><\/strong><\/p>\n\n\n\n

Ur\u010dite budeme postupne h\u013eada\u0165 \u010fal\u0161ie vhodn\u00e9 procesy, pri ktor\u00fdch si softv\u00e9rov\u00fdm robotom vieme pom\u00f4c\u0165. Doteraj\u0161ia automatiz\u00e1cia mala \u013eu\u010fom z r\u00f4znych oddelen\u00ed uk\u00e1za\u0165, \u010do RPA dok\u00e1\u017ee, ak\u00fd m\u00f4\u017ee ma\u0165 v\u00fdznam aj pre ich pr\u00e1cu a \u017ee sa jej netreba b\u00e1\u0165. Chceli sme ich aj in\u0161pirova\u0165, aby boli akt\u00edvni a sami prich\u00e1dzali s n\u00e1padmi, kde by n\u00e1m softv\u00e9rov\u00ed roboti mohli pom\u00f4c\u0165.<\/p>\n\n\n\n

\u010co by ste poradili in\u00fdm mana\u017e\u00e9rom, ktor\u00ed uva\u017euj\u00fa o zaveden\u00ed RPA?<\/em><\/strong><\/p>\n\n\n\n

Aby nestr\u00e1cali zbyto\u010dne \u010das. V\u00e4\u010d\u0161ina z n\u00e1s rada zost\u00e1va v komfortnej z\u00f3ne, ke\u010f n\u00e1s ni\u010d netla\u010d\u00ed. My sme sa v NAY te\u0161ili, ako sme zvl\u00e1dli omnichannel transform\u00e1ciu, ale ke\u010f pri\u0161la ne\u010dakan\u00e1 sk\u00fa\u0161ka v podobe \u00fapln\u00e9ho presunu predaja do internetu, trochu n\u00e1s zamrzelo, \u017ee sme pri zav\u00e1dzan\u00ed inov\u00e1ci\u00ed neboli e\u0161te akt\u00edvnej\u0161\u00ed, r\u00fdchlej\u0161\u00ed a odv\u00e1\u017enej\u0161\u00ed.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

S Martinom Der\u0148arom sa zhov\u00e1ral Martin Val\u00e1\u0161ek<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Ke\u010f udrela pand\u00e9mia a nastal presun predaja do internetu, trochu n\u00e1s zamrzelo, \u017ee sme pri zav\u00e1dzan\u00ed inov\u00e1ci\u00ed neboli e\u0161te akt\u00edvnej\u0161\u00ed, r\u00fdchlej\u0161\u00ed a odv\u00e1\u017enej\u0161\u00ed, hovor\u00ed \u0161\u00e9f pre omnichannel Martin Der\u0148ar. Biznis retailovej siete NAY st\u00e1l odjak\u017eiva na tr\u017eb\u00e1ch ve\u013ekoplo\u0161n\u00fdch predajn\u00ed. E\u0161te v roku 2010 sa predaj cez internet podie\u013eal na celkov\u00fdch v\u00fdnosoch iba jedn\u00fdm percentom. Prirodzene, […]<\/p>\n","protected":false},"author":12,"featured_media":39122,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[348,33],"tags":[289],"news_categories":[379],"class_list":["post-39121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automatizacia-sk","category-clanky","tag-rpa","news_categories-robotizacia"],"acf":[],"yoast_head":"\nNAY by bez softv\u00e9rov\u00fdch robotov n\u00e1rast online predaja nezvl\u00e1dol<\/title>\n<meta name=\"description\" content=\"Ako sa biznis najv\u00e4\u010d\u0161ej slovenskej siete s elektronikou NAY po pand\u00e9mii zmenil a ako jej nov\u00fa situ\u00e1ciu pomohla zvl\u00e1dnu\u0165 RPA.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta 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