{"id":30226,"date":"2020-03-03T10:38:05","date_gmt":"2020-03-03T09:38:05","guid":{"rendered":"https:\/\/www.soitron.com\/?p=30226"},"modified":"2022-03-23T13:27:54","modified_gmt":"2022-03-23T12:27:54","slug":"soitron-znova-medzi-superbrands","status":"publish","type":"post","link":"https:\/\/new.soitron.com\/sk\/soitron-znova-medzi-superbrands\/","title":{"rendered":"SOITRON ZNOVA MEDZI SUPERBRANDS!"},"content":{"rendered":"\n<p><strong>U\u017e po druh\u00fdkr\u00e1t z\u00edskal Soitron pe\u010da\u0165 Business Superbrands Slovakia. Po roku 2018 sme znova Superbrandom aj v roku 2020. Toto ocenenie sa ude\u013euje u\u017e 20 rokov a je najuzn\u00e1vanej\u0161ou nez\u00e1vislou glob\u00e1lnou autoritou v\u00a0oblasti oce\u0148ovania obchodn\u00fdch zna\u010diek.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.soitron.com\/wp-content\/uploads\/2020\/03\/88180748_2736524703104079_7485236387487154176_n.jpg\" alt=\"\" class=\"wp-image-30229\" width=\"338\" height=\"450\" srcset=\"https:\/\/new.soitron.com\/wp-content\/uploads\/2020\/03\/88180748_2736524703104079_7485236387487154176_n.jpg 720w, https:\/\/new.soitron.com\/wp-content\/uploads\/2020\/03\/88180748_2736524703104079_7485236387487154176_n-225x300.jpg 225w, https:\/\/new.soitron.com\/wp-content\/uploads\/2020\/03\/88180748_2736524703104079_7485236387487154176_n-176x234.jpg 176w\" sizes=\"(max-width: 338px) 100vw, 338px\" \/><\/figure><\/div>\n\n\n\n<p>Ako to vlastne cel\u00e9 funguje? V\u00fdber najlep\u0161\u00edch zna\u010diek priebeha v&nbsp;nieko\u013ek\u00fdch f\u00e1zach. V&nbsp;prvej sa pracuje so zoznamom v\u0161etk\u00fdch existuj\u00facich zna\u010diek, n\u00e1sledne sa zna\u010dky kategorizuj\u00fa pod\u013ea dosiahnut\u00fdch v\u00fdsledkov.&nbsp; Potom sa zna\u010dky filtruj\u00fa pod\u013ea prieskumu verejnej mienky a&nbsp;v&nbsp;poslednej f\u00e1ze prich\u00e1dza rad na komisiu. Komisia Brand Council je zlo\u017een\u00e1 z&nbsp;odborn\u00edkov z oblasti biznisu, komunik\u00e1cie, marketingu \u010di m\u00e9di\u00ed. Porota hodnot\u00ed zna\u010dky pod\u013ea krit\u00e9ri\u00ed, ak\u00fdmi s\u00fa budovanie brandu, zn\u00e1mos\u0165, inov\u00e1cie a prest\u00ed\u017e.<\/p>\n\n\n\n<p>Ako sa zna\u010dka m\u00f4\u017ee sta\u0165 Superbrandom? V prvom rade mus\u00ed obst\u00e1\u0165 vo viackolovom v\u00fdberovom procese. Vy\u017eaduje si to vysok\u00fa kvalitu a&nbsp;vynikaj\u00face renom\u00e9. D\u00f4le\u017eit\u00e9 je ale spomen\u00fa\u0165, \u017ee spolo\u010dnosti sa do v\u00fdberu nenominuj\u00fa, ani sa do\u0148ho nem\u00f4\u017eu prihl\u00e1si\u0165. V\u0161etko funguje na z\u00e1klade v\u00fdberov\u00e9ho procesu.<\/p>\n\n\n\n<p>T\u00fdm, \u017ee sme op\u00e4tovne z\u00edskali pe\u010da\u0165 Superbrands, sme potvrdili, \u017ee Soitron patr\u00ed do skupiny elitn\u00fdch zna\u010diek, ktor\u00e9 si zakladaj\u00fa na kvalite, neust\u00e1lom rozvoji a&nbsp;inovat\u00edvnosti.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>U\u017e po druh\u00fdkr\u00e1t z\u00edskal Soitron pe\u010da\u0165 Business Superbrands Slovakia. Po roku 2018 sme znova Superbrandom aj v roku 2020. Toto ocenenie sa ude\u013euje u\u017e 20 rokov a je najuzn\u00e1vanej\u0161ou nez\u00e1vislou glob\u00e1lnou autoritou v\u00a0oblasti oce\u0148ovania obchodn\u00fdch zna\u010diek. Ako to vlastne cel\u00e9 funguje? V\u00fdber najlep\u0161\u00edch zna\u010diek priebeha v&nbsp;nieko\u013ek\u00fdch f\u00e1zach. V&nbsp;prvej sa pracuje so zoznamom v\u0161etk\u00fdch existuj\u00facich zna\u010diek, [&hellip;]<\/p>\n","protected":false},"author":34,"featured_media":30232,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[],"news_categories":[385],"class_list":["post-30226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-udalosti","news_categories-udalosti"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SOITRON ZNOVA MEDZI SUPERBRANDS! - Soitron<\/title>\n<meta name=\"description\" content=\"U\u017e po druh\u00fdkr\u00e1t z\u00edskal Soitron pe\u010da\u0165 Business Superbrands Slovakia. Po roku 2018 sme znova Superbrandom aj v roku 2020!\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SOITRON ZNOVA MEDZI SUPERBRANDS! - Soitron\" \/>\n<meta property=\"og:description\" content=\"U\u017e po druh\u00fdkr\u00e1t z\u00edskal Soitron pe\u010da\u0165 Business Superbrands Slovakia. Po roku 2018 sme znova Superbrandom aj v roku 2020!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/new.soitron.com\/sk\/soitron-znova-medzi-superbrands\/\" \/>\n<meta property=\"og:site_name\" content=\"Soitron\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-03T09:38:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-23T12:27:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/new.soitron.com\/wp-content\/uploads\/2020\/03\/2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"940\" \/>\n\t<meta property=\"og:image:height\" content=\"788\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Natalia Jurakova\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"Natalia Jurakova\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 min\u00fata\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SOITRON ZNOVA MEDZI SUPERBRANDS! - Soitron","description":"U\u017e po druh\u00fdkr\u00e1t z\u00edskal Soitron pe\u010da\u0165 Business Superbrands Slovakia. 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