{"id":20296,"date":"2018-11-09T11:24:34","date_gmt":"2018-11-09T10:24:34","guid":{"rendered":"https:\/\/www.soitron.com\/?p=20296"},"modified":"2022-03-23T16:46:45","modified_gmt":"2022-03-23T15:46:45","slug":"cesta-soitronu-do-it-spicky","status":"publish","type":"post","link":"https:\/\/new.soitron.com\/sk\/cesta-soitronu-do-it-spicky\/","title":{"rendered":"Akviz\u00edcie potiahli Soitron do IT \u0161pi\u010dky i k n\u00e1ro\u010dn\u00e9mu v\u00fdvoju"},"content":{"rendered":"<p><strong>Za\u010diatkom tohto roka si IT firma Soitron do n\u00e1zvu pridala d\u00f4vetok \u010cesko-Slovensko. Podobne ako k\u00e1blovka UPC \u010di n\u00e1pojovka Coca-Cola sa rozhodla sfederalizova\u0165 p\u00f4sobenie na dvoch historicky spriaznen\u00fdch trhoch. Aj ke\u010f z in\u00fdch d\u00f4vodov a in\u00fdm sp\u00f4sobom. Vytvorenie marketingovej dvojrepublikovej entity je v\u0161ak len \u010dere\u0161ni\u010dka. Soitron u\u017e d\u00e1vnej\u0161ie prekro\u010dil tie\u0148 slovenskej i \u010desko-slovenskej firmy. V\u010faka akviz\u00edci\u00e1m a pobo\u010dk\u00e1m na zelenej l\u00fake sa rozr\u00e1stol do \u010fal\u0161\u00edch piatich kraj\u00edn. Soitron tak dnes patr\u00ed do top p\u00e4\u0165ky slovensk\u00fdch \u00edte\u010dkov\u00fdch firiem. A to nie je jedin\u00fd pr\u00ednos jeho rozvojovej strat\u00e9gie.<\/strong><\/p>\n<div id=\"article-top\" class=\"article-bottom\">\n<div class=\"module tools\"><\/div>\n<\/div>\n<div class=\"clear\"><\/div>\n<div class=\"body-text\" data-don=\"article_body\">\n<h2>Vlajo\u010dky na mape<\/h2>\n<p class=\"bodytext\">Z\u00e1kladn\u00e9 v\u00fdchodisko pre rozhodnutie Soitronu expandova\u0165 do zahrani\u010dia je vcelku o\u0161\u00fachan\u00e1 klasika. \u201eAk chce firma v\u00a0dne\u0161nom svete napredova\u0165, mus\u00ed r\u00e1s\u0165. A\u00a0vzh\u013eadom na ve\u013ekos\u0165 slovensk\u00e9ho trhu s\u00fa jej mo\u017enosti dos\u0165 obmedzen\u00e9,\u201c hovor\u00ed Peter Hor\u0148\u00e1k, ktor\u00fd v\u00a0Soitrone uplynul\u00fdch dev\u00e4\u0165 rokov pracuje ako M&amp;A\u00a0mana\u017e\u00e9r. Vstup na nov\u00e9 geografick\u00e9 trhy je pritom pod\u013ea neho spojen\u00fd s\u00a0pr\u00edjemn\u00fdm benefitom \u2013 diverzifik\u00e1ciou rizika. Ak je na tom jeden trh obchodne hor\u0161ie, firmu m\u00f4\u017eu potiahnu\u0165 tie ostatn\u00e9.<\/p>\n<\/div>\n<p class=\"bodytext\">Okrem nov\u00fdch odbyt\u00ed\u0161\u0165 motivuje Soitron na akviz\u00edcie tie\u017e roz\u0161irovanie odborn\u00fdch schopnost\u00ed a\u00a0produktov\u00e9ho portf\u00f3lia. \u201eVn\u00edmali sme to ako obojstrann\u00fd proces. Chceli sme na\u0161e kompetencie exportova\u0165 do in\u00fdch kraj\u00edn a, naopak, prinies\u0165 odtia\u013e na n\u00e1\u0161 trh nie\u010do perspekt\u00edvne,\u201c objas\u0148uje P. Hor\u0148\u00e1k. \u010casom sa uk\u00e1zala aj synergia z\u00a0vy\u0161\u0161ieho levelu. Vysvetlenie, o\u00a0\u010do ide, pr\u00edde, ale na jej lep\u0161ie pochopenie je vhodn\u00e9 zosumarizova\u0165 si, ako a\u00a0pre\u010do Soitron na mapu prid\u00e1val nov\u00e9 vlajo\u010dky.<\/p>\n<p class=\"bodytext\">Prvou m\u00e9tou bolo, podobne ako v\u00a0pr\u00edpade mnoh\u00fdch in\u00fdch slovensk\u00fdch firiem, \u010cesko. Logicky, jeho trh je \u201eporuke\u201c, neexistuj\u00fa na \u0148om \u017eiadne jazykov\u00e9 ani kult\u00farne prek\u00e1\u017eky. Soitron tam najprv zalo\u017eil pobo\u010dku, o\u00a0p\u00e1r rokov nasledovala prv\u00e1 a\u00a0potom aj druh\u00e1 akviz\u00edcia. Rozhodovanie o\u00a0\u010cesku bolo \u013eahk\u00e9, s\u00a0\u010fal\u0161ou expanziou to u\u017e bolo o\u00a0nie\u010do zlo\u017eitej\u0161ie. \u201ePozerali sme sa na trhy, ktor\u00e9 boli s\u013eubn\u00e9, mali potenci\u00e1l rastu a\u00a0z\u00e1rove\u0148 neboli saturovan\u00e9 konkurenciou,\u201c vyrat\u00fava M&amp;A\u00a0mana\u017e\u00e9r Soitronu. \u201eNa z\u00e1pad kontinentu sa nemalo zmysel pozera\u0165, preto sme analyzovali trhy na v\u00fdchod od Slovenska,\u201c dod\u00e1va.<\/p>\n<p><span id=\"ember210\" class=\"ember-view\"><a href=\"https:\/\/www.etrend.sk\/trend-archiv\/rok-2018\/cislo-45\/akvizicie-potiahli-soitron-do-it-spicky-i-k-narocnemu-vyvoju.html\">Pre\u010d\u00edtajte<\/a> si cel\u00fd \u010dl\u00e1nok na str\u00e1nke \u010dasopisu TREND.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Za\u010diatkom tohto roka si IT firma Soitron do n\u00e1zvu pridala d\u00f4vetok \u010cesko-Slovensko. Podobne ako k\u00e1blovka UPC \u010di n\u00e1pojovka Coca-Cola sa rozhodla sfederalizova\u0165 p\u00f4sobenie na dvoch historicky spriaznen\u00fdch trhoch. Aj ke\u010f z in\u00fdch d\u00f4vodov a in\u00fdm sp\u00f4sobom. Vytvorenie marketingovej dvojrepublikovej entity je v\u0161ak len \u010dere\u0161ni\u010dka. Soitron u\u017e d\u00e1vnej\u0161ie prekro\u010dil tie\u0148 slovenskej i \u010desko-slovenskej firmy. V\u010faka akviz\u00edci\u00e1m [&hellip;]<\/p>\n","protected":false},"author":34,"featured_media":20297,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33],"tags":[],"news_categories":[385],"class_list":["post-20296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clanky","news_categories-udalosti"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Akviz\u00edcie potiahli Soitron do IT \u0161pi\u010dky i k n\u00e1ro\u010dn\u00e9mu v\u00fdvoju - Soitron<\/title>\n<meta name=\"description\" content=\"Soitron dnes patr\u00ed do top p\u00e4\u0165ky slovensk\u00fdch \u00edte\u010dkov\u00fdch firiem. 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A to nie je jedin\u00fd pr\u00ednos jeho rozvojovej strat\u00e9gie.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/new.soitron.com\/sk\/cesta-soitronu-do-it-spicky\/\" \/>\n<meta property=\"og:site_name\" content=\"Soitron\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-09T10:24:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-23T15:46:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/new.soitron.com\/wp-content\/uploads\/2018\/11\/akvizicie-potiahli-soitron-do-it-spicky-i-k-narocnemu-vyvoju-1600x745.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"745\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Natalia Jurakova\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"Natalia Jurakova\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 min\u00faty\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Akviz\u00edcie potiahli Soitron do IT \u0161pi\u010dky i k n\u00e1ro\u010dn\u00e9mu v\u00fdvoju - Soitron","description":"Soitron dnes patr\u00ed do top p\u00e4\u0165ky slovensk\u00fdch \u00edte\u010dkov\u00fdch firiem. 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