{"id":18719,"date":"2018-05-11T12:42:34","date_gmt":"2018-05-11T11:42:34","guid":{"rendered":"https:\/\/www.soitron.com\/?p=18719"},"modified":"2022-03-23T16:54:12","modified_gmt":"2022-03-23T15:54:12","slug":"soitron-ziskal-ocenenie-business-superbrands-2018","status":"publish","type":"post","link":"https:\/\/new.soitron.com\/sk\/soitron-ziskal-ocenenie-business-superbrands-2018\/","title":{"rendered":"Soitron z\u00edskal ocenenie Business Superbrands 2018"},"content":{"rendered":"

Soitron bol ocenen\u00fd pe\u010da\u0165ou Slovak Business Superbrands za rok 2018. Toto ocenenie sa ude\u013euje u\u017e 20 rokov a je najuzn\u00e1vanej\u0161ou nez\u00e1vislou glob\u00e1lnou autoritou v\u00a0oblasti oce\u0148ovania obchodn\u00fdch zna\u010diek.<\/strong><\/p>\n

\"Diplom<\/a><\/p>\n

V\u00fdber najlep\u0161\u00edch zna\u010diek priebeha v\u00a0nieko\u013ek\u00fdch f\u00e1zach. V\u00a0prvej sa pracuje so zoznamom v\u0161etk\u00fdch existuj\u00facich zna\u010diek, n\u00e1sledne sa zna\u010dky kategorizuj\u00fa pod\u013ea dosiahnut\u00fdch v\u00fdsledkov.\u00a0 Potom sa zna\u010dky filtruj\u00fa pod\u013ea prieskumu verejnej mienky a\u00a0v\u00a0poslednej f\u00e1ze prich\u00e1dza rad na komisiu. Komisia Brand Council je zlo\u017een\u00e1 z\u00a0odborn\u00edkov z oblasti biznisu, komunik\u00e1cie, marketingu \u010di m\u00e9di\u00ed. Porota hodnot\u00ed zna\u010dky pod\u013ea krit\u00e9ri\u00ed, ak\u00fdmi s\u00fa budovanie brandu, zn\u00e1mos\u0165, inov\u00e1cie a prest\u00ed\u017e.<\/p>\n

Sta\u0165 sa\u00a0 Superbrandom si vy\u017eaduje vysok\u00fa kvalitu a\u00a0vynikaj\u00face renom\u00e9. D\u00f4le\u017eit\u00e9 je tie\u017e spomen\u00fa\u0165, \u017ee spolo\u010dnosti sa do v\u00fdberu nenominuj\u00fa, ani sa do\u0148ho nem\u00f4\u017eu prihl\u00e1si\u0165. V\u0161etko funguje na z\u00e1klade vy\u0161\u0161ie spomenut\u00e9ho v\u00fdberov\u00e9ho procesu.<\/p>\n

Z\u00edskan\u00edm pe\u010date Superbrands sa Soitron zaradil do skupiny elitn\u00fdch zna\u010diek, ktor\u00e9 si zakladaj\u00fa na kvalite, neust\u00e1lom rozvoji a\u00a0inovat\u00edvnosti.<\/p>\n","protected":false},"excerpt":{"rendered":"

Soitron bol ocenen\u00fd pe\u010da\u0165ou Slovak Business Superbrands za rok 2018. Toto ocenenie sa ude\u013euje u\u017e 20 rokov a je najuzn\u00e1vanej\u0161ou nez\u00e1vislou glob\u00e1lnou autoritou v\u00a0oblasti oce\u0148ovania obchodn\u00fdch zna\u010diek. V\u00fdber najlep\u0161\u00edch zna\u010diek priebeha v\u00a0nieko\u013ek\u00fdch f\u00e1zach. V\u00a0prvej sa pracuje so zoznamom v\u0161etk\u00fdch existuj\u00facich zna\u010diek, n\u00e1sledne sa zna\u010dky kategorizuj\u00fa pod\u013ea dosiahnut\u00fdch v\u00fdsledkov.\u00a0 Potom sa zna\u010dky filtruj\u00fa pod\u013ea prieskumu verejnej […]<\/p>\n","protected":false},"author":34,"featured_media":18720,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33],"tags":[],"news_categories":[385],"class_list":["post-18719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clanky","news_categories-udalosti"],"acf":[],"yoast_head":"\nSoitron z\u00edskal ocenenie Business Superbrands 2018 - Soitron<\/title>\n<meta name=\"description\" content=\"Pe\u010da\u0165 Superbrands, ktor\u00fa v za rok 2018 z\u00edskal aj Soitron, z\u00edskavaj\u00fa len zna\u010dky s v\u00fdnimo\u010dnou poves\u0165ou. Te\u0161\u00edme sa, \u017ee sme medzi nimi.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Soitron z\u00edskal ocenenie Business Superbrands 2018 - Soitron\" \/>\n<meta property=\"og:description\" content=\"Pe\u010da\u0165 Superbrands, ktor\u00fa v za rok 2018 z\u00edskal aj Soitron, z\u00edskavaj\u00fa len zna\u010dky s v\u00fdnimo\u010dnou poves\u0165ou. 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